Leonard Armato

Founder and CEO, Management Plus Enterprises; Founder and CEO, World Series of Beach Volleyball

From Manager of Elite Athletes to Branded Entertainment Industry Luminary

My career has evolved in various directions from my initial days as a trial lawyer when a light bulb went off in my head very similar to the famous Steve Jobs quote: “Your time is limited, so don’t waste it living someone else’s life.” From that point forward I knew I wanted to control my own destiny and be the one making the most important business decisions related to my career.

To that end, I have built numerous businesses from the ground up, beginning with my own sports law practice. When I decided to stop practicing law I created Management Plus Enterprises, Inc. (MPE), a firm specializing in converting celebrity to brand and providing Fortune 500 companies with marketing advice. At MPE I represented elite athletes such as Kareem Abdul-Jabbar, Oscar De La Hoya, and Shaquille O’Neal as their manager. MPE currently represents the winningest female beach volleyball player in history, Kerri Walsh Jennings, a three-time Olympic gold medalist preparing for a run at her unprecedented fourth gold medal at the 2016 Games in Rio.

Get Going Supernova: The Bold Paths of 101 Superachievers to read the rest of Leonard Armato’s Story.
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