Mark Bünger is Vice President, Research at Lux Research, where he and his teams work with clients’ innovation strategies across industries and scientific/technology domains. Since joining Lux in 2005, he has seeded, launched, and led many of the company’s intelligence services and consulting work, ranging from bio-based fuels and chemicals to big data in agriculture and healthcare. His current focus is on the intersection of information and matter in bio/genetic, industrial, and environmental markets.
Mark brings 25 years of international business experience as a management consultant, technology analyst, entrepreneur, advisor, and innovator from Forrester Research, Accenture, and several successful startups. His business education at Mälardalen Polytechnic (Sweden) and the University of Texas focused on market research, complemented by studies and lab work in neurology and bioengineering at the University of California (Berkeley and UCSF). He is a standing guest lecturer at UC Berkeley, and collaborates widely on studies of innovation with e.g Fraunhofer Institute (Germany), LUMS (Pakistan), Masdar (Abu Dhabi), and the Moscow State University of Mechanical Engineering. He has chaired and moderated Stanford VentureLab (VLAB) events on food, synthetic biology, human augmentation, and the microbiome; and mentors teams in technical business plan competitions like NewSpace, FutureIdeas, and iGEM.
Mark Bünger is Vice President, Research at Lux Research, where he and his teams work with clients’ innovation strategies across industries and scientific/technology domains. Mark joined Lux in 2005, and established several of the company’s intelligence services, research methodologies, and consulting offerings. He brings 20 years of international business experience as a management consultant, technology analyst, entrepreneur, and innovator from Forrester Research, Accenture, the University of California San Francisco, and several successful startups. In this time, he has advised more than 40 Fortune 500 corporations, led hundreds of engagements, authored over 60 reports and other publications, and traveled to more than 40 countries (around the world both eastward and westward, as far north as Svalbard and south to Ushuaia). He has served as Chairman and Vice-Chair of the Swedish-American Chamber of Commerce on the regional and national level, respectively. Mark guest lectures and coaches business teams at the University of California Berkeley and the NewSpace competition held at Stanford University; he has previously coached and lectured at the University of San Francisco; the Lahore University of Management Sciences in Pakistan, the Masdar Institute (Abu Dhabi, UAE), and other institutions.
Mark and his work have figured in leading media outlets in the U.S. and Europe, including CNN, PBS, CNBC, NPR, The Wall Street Journal, the Financial Times, Nature, Genetic Engineering and Biotechnology News, American Chemical Society Nano Letters, and other technical, regional, and trade publications and channels. He is a frequent speaker with recent presentations to the European Commission, the American Association for the Advancement of Science (AAAS), American Institute of Physics, and other government, academic, and industrial groups.
Mark’s business education was in International Marketing at Mälardalen Polytechnic in Sweden, and Market Research at the University of Texas at Austin. His technical education included extension courses and lab work in neurology and bioengineering at University of California (Berkeley) and San Francisco (UCSF) in the Sam Pleasure lab and Tejal Desai lab. He speaks English, Swedish, and German, and is conversant in several other languages. In his personal life he enjoys triathlon, krav maga, coaching soccer, and being a Maker dad.