Michael Crooke

Avamere Professor of Practice, Lundquist Center for Entrepreneurship, Business Innovation Institute, Center for Sustainable Business Practices, University of Oregon; Executive Professor, SEER (Socially, Environmentally, and Ethically Responsible) Business Practices, Graziadio School of Business and Management, Pepperdine University; Strategic Business Consultant, FifthNormalForm LLC; Former President and CEO, Patagonia and Lost Arrow Corporation

From In the Know to Imparting Flow

The concept of flowforms the bedrock for my core philosophies. While I was CEO of Patagonia, I had the opportunity to study for my Ph.D. under Mihály Csíkszentmihályi, who proposed this important concept:

Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does. Proposed by Mihály Csíkszentmihályi, this positive psychology concept has been widely referenced across a variety of fields.

Get Going Supernova: The Bold Paths of 101 Superachievers to read the rest of Michael Crooke’s Story.
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